- Client
- Philip Morris
- Location
- Sabah Al Ahmad, Kuwait
- Year
- 2024
- Sector
- Brand activations
- Scope
- Design & execution
- Status
- Completed
Part of LEVELS 0.5, the IQOS booth was a first-of-its-kind experience for Philip Morris in the GCC: a semi-permanent, fully enclosed structure in the Kuwaiti desert. Its intricate, technology-integrated design combined high-end finishes with immersive technology and pushed the limits of execution.
The finished project
10 photos
Construction progress
1 photos
Photos from site, taken during construction.